1. IDENTITY AND ADDRESS OF THE LEGAL REPRESENTATIVE.
Suministradora Eléctrica de Jalisco, S.A. de C.V. (hereinafter, “SUMIJAL”), with registered address at Calle Joaquín Angulo No. 2546, Interior C, Colonia Ladrón de Guevara, Guadalajara, Jalisco, Zip Code 44600, is responsible for the processing of the personal data you provide, in accordance with the provisions of the Federal Law on the Protection of Personal Data Held by Private Parties (LFPDPPP).

2. PERSONAL DATA WE COLLECT.
To carry out the purposes described in this privacy notice, we may collect the following personal data:

  • Identification and Contact Information: Full name, Company name, Business name, Federal Taxpayer Registry (RFC), address (tax, delivery, and service), Landline and Mobile phone numbers, Email address, Position or Job title, and official Identification of the Legal Representative or Contact.
  • Asset and/or Financial Data: Bank Account numbers, interbank CLABE, credit/debit card data, and credit information (if requesting financing) to process payments and collect payments.
  • Website and Social Media Usage Data: When you interact with our website and digital platforms, we may automatically collect data such as your IP address, browser type, operating system, pages visited, length of visit, and site of origin, through cookies and other technologies.
  • AI Interaction Data: Conversations, questions, and commands you enter into our (Artificial Intelligence) AI chatbot will be recorded and stored.


3. PURPOSES OF THE PROCESSING OF YOUR PERSONAL DATA.
Your personal data will be used for the following purposes, which are necessary for the commercial and service relationship we maintain with you:

A) Primary (Necessary) Purposes:

  • Identify you as a customer or prospect and verify your identity.
  • Prepare Quotes, commercial Proposals, and Contracts for the Sale, Rental, Repair, and/or maintenance of Electrical Transformers.
  • Process your Orders, manage invoicing, and Collection.
  • Coordinate the logistics of delivery, installation, collection, and field services.
  • Provide the requested preventive or corrective maintenance and repair services.
  • Provide technical support and address your questions, complaints, and suggestions through our communication channels, including our AI chatbot.
  • Manage and enforce Warranties on our products and services.
  • Comply with the Legal and Tax obligations arising from our business relationship.


B) Secondary Purposes (Not necessary, but which allow us to improve your experience):

  • Send you marketing Communications, Advertising, Promotions, and Newsletters about our Products and Services.
  • Conduct satisfaction surveys and evaluate the quality of our service.
  • Use information about your browsing on our website for statistical analysis and to improve our platforms.
  • Analyze conversations with our AI chatbot to train and improve its accuracy and the quality of its responses.


If you do not wish your personal data to be processed for these secondary purposes, you can henceforth express this by sending an email to paulina.garcia@sumijal.com with the subject line “Refusal for Secondary Purposes.” Your refusal will not be grounds for us to deny you the services and products you contract with us.

4. USE OF COOKIES, WEB BEACONS, AND SIMILAR TECHNOLOGIES.
We inform you that on our website https://sumijal.com/ we use cookies, web beacons, and other technologies that allow us to monitor your internet user behavior, as well as to provide you with better service and browsing experience.

  • What are they? Cookies are small text files that a web server places on your computer. Web beacons are images embedded in a page or email, which can be used to monitor a visitor’s behavior.
  • ¿What do we use them for? To remember your browsing preferences, personalize content, analyze site traffic, and for advertising purposes.
  • How do I disable them? You can change your browser preferences to accept or reject cookies, or to notify you when you receive one. Disabling cookies may affect the functionality of our website. Consult your browser’s “Help” section for more information.


5. USE OF ARTIFICIAL INTELLIGENCE (AI) IN OUR CHATBOT.
To provide you with immediate and efficient support 24/7, we use an AI-powered support robot (chatbot). When using this service, you should be aware that:

  • Your conversations are recorded and analyzed for service quality purposes and for the training and continuous improvement of our AI model.
  • We recommend that you do not share sensitive personal information (such as full Credit Card numbers, Passwords, etc.) via chat. Our staff will never request this information via chat.


6. TRANSFER OF PERSONAL DATA.
SUMIJAL may transfer your personal data, without requiring your consent, in the following cases:

  • To competent authorities (such as the Tax Administration Service: SAT) to comply with Tax and/or Legal obligations.
  • To parcel and logistics companies to coordinate product delivery.
  • To legal or accounting firms to comply with our obligations and defend our interests.
  • To financial institutions to manage collections and payments.


Other than these cases, your personal data will not be transferred to third parties without your prior written consent.

7. MEANS TO EXERCISE YOUR ARCO (Access, Rectification, Cancellation, Opposition) RIGHTS.
You have the right to access the personal data we hold about you; rectify it if it is inaccurate; delete it if you consider it is not required for any of the stated purposes; or object to its use for specific purposes (ARCO Rights).

To exercise any of your ARCO Rights, you must send a written request to paulina.garcia@sumijal.com, addressed to our Data Protection Department.

The request must contain:er:

  1. Your full name and address or means of receiving notifications.
  2. A copy of your official identification (INE, passport).
  3. A clear and precise description of the data regarding which you seek to exercise any of these rights.
  4. Any other element that facilitates locating your data.


We will respond to your request within a maximum of 20 business days.

8. REVOCATION OF CONSENT.
You may revoke the consent you have given us for the processing of your personal data at any time. The procedure is the same as that described for exercising your ARCO Rights.

9. CHANGES TO THE PRIVACY NOTICE.
This privacy notice may be modified, amended, or updated due to new legal requirements or our own needs. We undertake to keep you informed of any changes to this Notice, via our website in the Privacy Notice section.

Last updated: June 17, 2025.